Beauty Industry

Kylie Is Launching at Ulta for the Holidays

It’s the brand’s biggest move to brick-and-mortar, even if it’s brief.

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By: Marie Redding

Senior Editor


Kylie is launching at Ulta Beauty stores for the holiday season — and a slew of beauty fans are expressing thier excitement on social media. Perhaps the partnership will become permanent? Reports say, however, it is only for a limited time.

Last holiday season, Kylie Cosmetics launched at seven Topshop stores — but this is the brand’s biggest brick-and-mortar launch, since the brand will be carried in all Ulta locations. Kylie Cosmetics will also be available on Ulta’s website.

No details have been reported about which products will be available at Ulta, but we’re betting there will be at least a few new exclusive gift sets — more details to come.

Kylie Cosmetics’ Lip Kit in Tipsy is shown above on the left. Matte lipstick in Rager is on the right — in packaging that marks the entreprenuer’s 21st birthday. 

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